Discover why some companies struggle to unlock the full potential of automation

1. Automating a Broken Process

One of the most common mistakes is automating a process that is already inefficient, poorly defined, or unnecessarily complex.

Automating a problem doesn’t fix it—it just executes it faster.

Without stepping back to fully understand business processes, automation becomes a technological band-aid rather than a true performance driver.

2. Adding Tools Without a Clear Vision

To quickly meet short-term needs, many companies add another tool or SaaS solution.

In the medium term, this often leads to:

• A proliferation of systems

• Limited or no integrations

• Fragmented data

• Recurring costs that are hard to control

A lack of overall coherence is one of the main obstacles to sustainable automation.

3. Underestimating the Human and Organisational Side

Automation is as much an organizational project as it is a technological one.

Resistance to change, undocumented informal processes, and lack of team buy-in are frequently cited as major causes of failure.

Without proper support and a gradual approach, even the best solutions can be rejected or underused.

4. Choosing Solutions That Are Too Rigid

Off-the-shelf market solutions can meet general needs well.

However, as the company evolves, these tools often show their limitations:

• Hard-to-adapt processes

• Expensive integrations

• Reliance on manual workarounds (often using Excel)

Instead of accelerating growth, technology becomes a constraint.

5. Trying to Automate Everything, Too Quickly

Trying to automate too many processes at once significantly increases the risk of:

• Cost overruns

• Overly complex projects

• Loss of control and shifting priorities

Companies that succeed usually proceed step by step, delivering value quickly and continuously adjusting their approach.